Social Media Questions

I'll be updating this blog with relevant articles, thoughts and questions regarding social media and social shopping in particular.

Some questions that I will endeavor to answer:

1. How does a merchant engage with users via social media?
2. Once an effective approach has been found, how does the merchant monetize it?
3. Assuming that a merchant is successfully monetizing a given approach, how can the merchant optimize the experience for maximizing conversions (sales)